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The Challenge
A public identity this broad — music, business, public life — resists a single tidy narrative. The site had to hold all of it with restraint and a premium, cinematic tone, in several languages, without feeling like a corporate profile or a fan page.
Scope of Work
- Creative direction
- UX/UI design
- Front-end development
- Technical direction
- Multilingual structure (EN / FR / AR)
Responsibilities
- Defined a cinematic, editorial art direction for a public figure
- Designed the home, sections and multilingual navigation
- Built the front-end, video presentation and motion
- Set the technical direction and content structure
- Balanced music, events and public life in one hierarchy
The Solution
The design leans on portrait and concert imagery, large type and generous space, with video used only where it earns its place. A clear multilingual structure lets the same story read in English, French and Arabic, and the content hierarchy keeps music, events and public life distinct without fragmenting the identity.
Impact & Results
- 01A cinematic, premium personal platform
- 02One coherent identity across music, events and public life
- 03A fully multilingual experience (EN / FR / AR)
- 04Editorial presentation rather than a corporate profile
