Divenco is a Kyiv fashion atelier preparing a new collection — twenty-one silhouettes, cut and finished locally. The site introduces the atelier and the collection, and is built to become a full store.
The Challenge
Fashion sites often fight the clothes — too much interface, too many cards, too much commerce noise. Divenco needed the opposite: a quiet, image-led presence that frames the garments and can grow from a collection preview into a working shop without a rebuild.
Scope of Work
- Creative direction
- UX/UI design
- E-commerce development
- Front-end development
- Editorial & product structure
Responsibilities
- Set an image-led art direction with generous negative space
- Designed the collection and product presentation
- Built the commerce foundation for a staged launch (preview → sales)
- Developed the front-end and cinematic image transitions
- Structured content so future collections reuse the same system
The Solution
A reduced visual system — large imagery, precise typography, deliberate space — lets the collection lead. The commerce layer sits underneath, ready to switch from anticipation to active sales, so the atelier can open the store when the collection drops without touching the design foundation.
Impact & Results
- 01A premium, image-led presence that frames the garments
- 02A staged path from collection preview to full store
- 03A mobile-first shopping experience
- 04A reusable framework for future collections
