One newsroom, two surfaces

Entrevue is a French general-interest news publication: politics, media, culture, society and sport, published around the clock. A newsroom lives or dies on speed and clarity, and Entrevue needed both on two surfaces at once — the website and a native mobile app.

The trap of two products

The easy way to add an app is to build a second product: a separate backend, a separate editorial workflow, a separate set of problems. Editors end up publishing twice, the app drifts out of sync, and breaking news arrives late on one surface or the other.

We went the other way. One content system feeds both the web and the app. Editors publish once. Sections, articles and alerts stay in step everywhere, and the app is a fast native reader on top of the same newsroom rather than a copy of it.

A front page that stays fast

A news front page is heavy by nature: dozens of stories, lots of images, constant updates. It's also the page most likely to be hit at once when news breaks.

The platform is organised around continuous publishing — a cache-friendly front page, clear article and category templates, and an image-dense layout that still loads quickly. Speed isn't a later optimisation pass; it's a constraint the whole structure is designed around.

SEO in the foundation, not on top

For a publication, search is distribution. Routing, metadata and structure were built for search from the start, so every new article inherits it automatically. Nobody on the editorial side has to remember an SEO checklist at 11 p.m. on a busy night.

Editors publish once. Every surface stays in step.

AI that helps editors, not instead of them

AI-assisted steps sit inside the editorial pipeline to take repetitive work off the team. They speed things up; they don't make editorial decisions. What gets published, how it's framed and what leads the front page stays with people.

That line matters. In a newsroom, trust is the product — and automation that blurs editorial responsibility costs more than it saves.

The app on the phone

On top of the shared system, the app rebuilds the newsroom for the phone: instant loading, offline reading and push-led breaking news. Because it runs on the same editorial backbone as the site, it never needs its own publishing workflow.

What generalises

If you're planning a website and an app, design the content system first and the surfaces second. One source of truth, many faces — it's less work for the team today and much less drift tomorrow.